Tight marketing budget? Maximise it in three easy steps.   There are two certainties in your life as a brand manager:    1. You need to spend money to make money, and  2. Management prefers it when you don’t spend anything.   With rising targets, on one hand, crazy KPI’s
Donating unsold product through Green Media is different.  You add value to society by helping those in need because a sizable portion of your product can go to charity while you get advertising in return! This was the case with Blue Diamond Growers (through their licensee partner Good Hope International Beverages)

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